Launched in Spring 2005 by Ali Hewson and Bono, EDUN's mission is to help build Africa as a viable source of production for fashion. Founded on the premise of trade for aid, EDUN is a for profit business that aims to raise awareness of the possibilities in Africa to encourage emulation. To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton. In 2007 the company launched EDUN LIVE, a blank tee shirt division that is 100% “grow to sew” African produced.
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